EXPERTISE

Orange

Orange in English, naranja in Spanish, laranja in Portuguese, arancio in Italian... In order to give a name to this mix of red and yellow, Europeans waited until the sixteenth century, when Portuguese merchants imported the orange tree and fruit from Asia. Strangely enough, in Asia the same color got its name from saffron and was worn by monks and men of Hindu and Buddhist faith.
In China, in particular, it is considered the color of synthesis and transformation. In the West, orange means fun and excitement.
In the Netherlands it’s got its own thing: the fact that the royal family comes from the ancient principality of Orange led to orange being the national color. All over the world, the color of pumpkins is considered the most visible of all. So don’t hop on board a ship without making sure you have a bright orange life vest.