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A total pink universe where physical and virtual worlds merge: it's the first United Colors of Benetton store in the Metaverse. Come discover it through an immersive and interactive experience.
Enter, check out the selection of iconic items from the Spring Summer Collection and enjoy exploring three exclusive game worlds.

Don't have the Roblox app?

HOW CAN YOU PLAY

Follow a few simple steps to enter PlayChange and start having fun. You will be able to explore our virtual store, discover some of our iconic items from the Spring Summer Collection and try your hand at new adventures.

DOWNLOAD
THE ROBLOX APP
AND ACCESS THE THREE GAME WORLDS
Test yourself with the challenges that await you.
COLLECT THE THREE CARDS
THAT APPEAR AT THE END
OF EVERY GAME
Have fun among flying sheep, bees and bright logos and show off your skills.
TAKE A SCREENSHOT
AND GO TO A UNITED COLORS OF
BENETTON PHYSICAL STORE
After this, you can go shopping, taking advantage of the exclusive 19%* discount reserved for you.

Find the nearest store participating in the initiative.

Read the complete rules here

*Initiative promoted by Benetton Group Srl (TV). May not be combined with other offers, already-promoted products, Family Card discount vouchers. Can be used within one month from the effective date of game participation, no later than 13/08. Can be spent only at participating physical stores.

Don't have the Roblox app?

COLORS LOADING

Discover all the Benetton looks in the new Metaverse shop.

INVITE YOUR FRIENDS

CHECK OUT OUR WORLD IN THE METAVERSE