Iconic, timeless, democratic, and versatile: this is our new denim! Choose your favorite from a selection of garments in many models, fits, and washes, with the perfect fit.

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EXTRA DOTS WITH THE COLORS CLUB

Until 28 February, get 20 extra dots* when you buy a denim item. *Initiative meant for The Colors Club members on the purchase of at least one denim item from the Men's, Women's and Kids' Collection, online and in participating stores. May not be repeated more than once.

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KIDS' DENIM

Benetton Denim Collection

A great United Colors of Benetton icon, denim jeans make a comeback in the new 2025 Collection with a cool edge, thanks to contemporary cuts, new washes and new fits.
The ideal choice for expressing your style without giving up comfort, Benetton denim jeans guarantee the utmost in versatility for any occasion. And for the new season go with a wide selection of pieces and accessories that suit each and every personality.
Made with high quality fabric, with attention to detail and carefully packaged, the new denim jeans looks for women, men and kids are a perfect mix of Italian tradition and contemporary trends.

SCOPRI DI PIÙ

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