A cheerful, authentic, multi-ethnic cast. Essential and colorful garments. A white infinity cove, which contains and harmonizes everything else. The United Colors of Benetton Spring Summer 25 Campaign is an explicit tribute to the archetypes of the brand's image.

The photos were taken at Benetton Studios, the setting for many campaigns that have rewritten the history books of advertising. The photographer is Guilherme Vieira, a young creative who rose to the top in the company's communication research laboratories. The stylist is Anna Carraro, an emerging talent capable of enhancing an authentic casting and a contemporary and normcore style, where fashion becomes an extension of real life.

The models are a colorful mix of age, ethnicity, style and different faces. As a matter of fact, along with top model Lea T, there is a group of real people, found on the street or in the corridors of our company headquarters in Castrette. What unites them all is a common attitude: aware, collaborative, optimistic, at times ironic.
Different Together, the title of the campaign, calls on a key value of Benetton culture. A homogeneous and mono-colored world is no fun. Moving forward together requires recognizing and celebrating our differences. This is a very important concept, even more so in a historic period characterized by great divisions and widespread intolerance.

With Different Together, United Colors of Benetton reflects on its history and looks forward, towards a future where its essential style and universal values ​​will yet again be fundamental in interpreting the world around us.

Credits:
Photographer: Guilherme Vieira
People: Abrham, Alessandra, Azaratou, Bakary, Chris, Chu Chu, Denise, Eli, Elisa, Eyden, Giuseppe, Gregorio, Inoussa, Joe Russell, Justin, Laura Sofia, Lea T, Leonardo, Leonardo, Luca Dong, Ludovico G, Marc R, Paco Diouf, Sabina Karlsson, Sara Ricci, Vittoria, Wanquing
Styling: Anna Carraro
Hair: Paolo Soffiatti
Make-up: Giulia Cigarini
Casting: Simone Bart Rocchietti e Sabrina Mastrangelo