New Collection men's Apparel

Pure Merino wool sweaters in warm tones, such as plum and dark blue, are paired with modern-cut wool blend coats, ideal for facing the coldest days with class. Stretch cotton jeans and relaxed-fit chinos offer versatility and comfort, adapting to any occasion, from work to leisure. Finally, cotton tricot sweatshirts and t-shirts with iconic graphics add a touch of personality to everyday looks.

Each piece is designed to accompany you with elegance and practicality, making every day an opportunity to express your unique style.

Discover the collection and be inspired by the new arrivals that define the Benetton season.