Men's Best Sellers

Colourful, modern, cool: these are the most sought-after looks of the season. Discover the best sellers from the SS26 men's collection.

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up to 60% off

ON SELECTED ITEMS

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Trousers in pure linen with drawstringCalças com cordão de ajuste em linho puro - ucb_image_B
Trousers in pure linen with drawstring Sale priceCHF 109.00
T-shirt em algodão de fibra longa - ucb_image_FT-shirt em algodão de fibra longa - ucb_image_B
Long fiber cotton t-shirt Sale priceCHF 24.90
Chinos slim fit em algodão - ucb_image_FChinos slim fit em algodão - ucb_image_B
Slim fit cotton chinos Sale priceCHF 99.90
T-shirt básica de algodão - ucb_image_FT-shirt básica de algodão - ucb_image_B
NEW ARRIVALS
Basic cotton t-shirt Sale priceCHF 34.90
Polo de malha às riscas - ucb_image_FSPolo de malha às riscas - ucb_image_BS
Striped knit polo shirt Sale priceCHF 89.90
Camisola cinzenta em pura lã Merino - ucb_image_FCamisola cinzenta em pura lã Merino - ucb_image_B
NEW ARRIVALS
Gray sweater in pure Merino wool Sale priceCHF 99.90
Camisola de gola alta preta em pura lã Merino - ucb_image_FCamisola de gola alta preta em pura lã Merino - ucb_image_B
NEW ARRIVALS
Black turtleneck in pure Merino wool Sale priceCHF 109.00
Denim overshirt - ucb_image_FSDenim overshirt - ucb_image_BS
Denim overshirt Sale priceCHF 109.00

Benetton's men's "Best Sellers" collection brings together the most loved pieces of the season, designed for a versatile, contemporary wardrobe that's easy to wear every day: essential lines, lightweight materials and classic tones define a collection that combines comfort and refined casual style.

Among the standouts are the pure cotton V-neck sweater, regular fit polos and button-down or striped pure linen shirts, perfect for creating carefully curated yet relaxed summer looks. Also essential are basic printed t-shirts and minimal jersey models, ideal for leisure time and everyday outfits.

The collection also includes practical outerwear such as lightweight nylon parkas and jackets with paisley lining, along with essential pieces like elasticated cotton boxers and light denim bermudas, perfect for facing the season with comfort and lightness.

Benetton's best-selling men's pieces interpret a modern and authentic style, where material quality, comfortable fit and contemporary details become the protagonists of every look.